Proper cleansing is the first step to achieving and maintaining healthy skin. Cleansing removes oily residue, dead skin cells, and waste by-products. Healthy skin requires cleansing your face at least twice a day. Morning cleansing removes overnight buildup of impurities and airborne particles.  It’s also important to thoroughly rinse away your night treatment products so your daily treatment products can work more effectively.  Cleansing skin at night removes makeup, oils, bacteria, pollens, and pollutants.