Serums are formulated to penetrate deeply into the skin and address or even reverse the causes of aging and skin damage at the cellular level because of their smaller particles. They provide a high concentration of active ingredients to promote skin change by effectively delivering beneficial nutrients and hydration actives to the deepest layers of the skin where moisturizers won’t penetrate. Serums providing antioxidants, peptides, hyaluronic acid and Vitamin C can have dramatic and swift effects on the radiance of skin by brightening, exfoliating, hydrating, and reducing wrinkles.